Marketwire Acquires Social Media Analytics Company Sysomos
Newswire company Marketwire said today that it has acquired social media monitoring company Sysomos. Terms of the deal were not disclosed.
Social media monitoring and analysis continues to be an incredibly hot space, with media companies from Dow Jones and Reuters and marketing and technology companies including Vocus and Lithium all fighting for market share.
Shift Communications principal Todd Defren and FutureWorks principal Brian Solis both endorsed the deal in a press release.
The deal makes sense for Marketwire, who will use the new offerings provided by Sysomos in an attempt to up-sell clients already working with the company for press release distribution.
Sysomos
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