Marketing Video Games? It's All About Word of Mouth
It turns out that, “dude, you’ve got to buy this video game” is more effective at driving a purchase decision than advertising or promotions.
A new survey from Waggener Edstrom Worldwide, Annenberg School for Communication & Journalism at the University of Southern California, and Harris Interactive reveals “word-of-mouth influence, led by friends, was three times as likely to influence the purchase of video games as traditional forms of advertising and promotion.”
The results make sense to us.
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