Marketing, PR Kickoff for the Chevrolet Cruze Begins Today
The Cruze is news. Today marks the “marketing and public relations rollout” of the new Chevrolet Cruze, Youngstown’s Business Journal reports. The fanfare begins with a national television advertising campaign followed by a press event tomorrow at its production complex in Lordstown, Ohio. Set to be present, the story says, are General Motors North America president, Mark Reuss and Gov. Ted Strickland. Rumor has it President Obama might make it out, too.
With Detroit native Tim Allen’s voice featured on the marketing campaign, advertising focused on comparisons to competitor compacts, and more TV ads with what is expected to be a “large social media component,” on the way, we’re likely to see a lot more of this car.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in