Marketing Disease to Sell the 'Cure'
Even diseases can be branded, a CNN story says. It opens with the lessons of Edward Bernays, who saw public relations as “less about selling things than about creating the conditions for things to sell themselves.”
That sets the stage for a look at how pharmaceutical marketers sell drugs today: the article argues that it comes down to branding the disease itself.
Branding diseases, the writer says, has taken conditions “once regarded as rare” and made them prime for treatment.
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