Marketing Blamed For Parental Confusion About Sugary Drinks
Parents think they're doing the right thing but they're not.
Findings from a study conducted by the Rudd Center for Food Policy and Obesity at the University of Connecticut show that parents are confused by marketing efforts that make them believe sugary beverages like fruit juice and energy drinks are actually healthy for their kids.
“The labeling and marketing for these products imply that they are nutritious, and these misperceptions may explain why so many parents buy them,” said Jennifer Harris, the study’s author and the director of marketing initiatives at the Rudd Center.
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