Marketers Aren't Really into Pinterest (Yet)
We’ve all heard about the meteoric rise of Pinterest, the hottest new social network around. We’ve read stories about how it has revitalized entire industries and op-eds commanding every business to start a Pinterest account like, yesterday.
But are marketing and PR professionals listening? Apparently not: A survey developed by The Creative Group found that a whopping 44% of ad/marketing execs have “no current interest in using Pinterest for business purposes”; only 7% have accounts, and only 1 in 10 plan to get involved in the near future.
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