Marissa Mayer Pushes Forward with Yahoo Re-Branding
Have you heard? New Yahoo CEO/former Google exec Marissa Mayer is one of the most powerful women in the world—and she wants to prove it by dragging her company into the present day and re-branding them to improve their reputation as a fading remnant of the ill-fated tech bubble.
Last week she made the small but symbolic announcement that every Yahoo! Employee should use a company iPhone—no BlackBerries, thanks—to achieve a better sense of “consistency” across the company.
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