Marc Jacobs Chooses 'Real People' from Instagram for His Latest Campaign

They still look like models.

marc jacobs real peopleAnother brand is doing the whole “real models” thing, and this time it’s going high-end.

Marc Jacobs put out a call in April for fans and models to submit their names via Instagram to be considered for the upcoming campaign. According to The Daily Beast, 70,000 people responded and a new hashtag, #CastMeMarc, was born. After some deliberation, nine people were chosen to appear in the Fall/Winter 2014 campaign, which will make its debut in Teen Vogue.

Jacobs says he was looking to tap into “youth and energy” by going the social media route.

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