Many Latin American Companies Aren't Using Social Media

Burson-Marsteller’s “2010 Latin America Social Media Study” shows that only 49 percent of Latin American-based companies are using one of the most popular social media platforms – Twitter, Facebook, YouTube, or a corporate blog – versus 79 percent of corporations globally. B-M analyzed 160 companies across countries such as Argentina, Brazil, and Chile. The results were compared to the findings of the firm’s February study the “Social Media Global Check Up Study.”