Mandy Moore & Kraft: Yummy

Everyone PR pro loves working with a good celebrity spokesperson, right? It helps the whole pitching process, but then turns the game into making sure the reporter doesn’t just ask about that celeb’s personal life or other juicy details and instead keeps it focused on the issue at hand: the product!

Courtesy of FishbowlNY, Mandy Moore is “launching herself into the social networking world with UPumpItUp.com, a Kraft-sponsored endeavor targeted to women. Mandy’s a ‘wellness expert,’ who will provide users with challenges and goals to meet.”

Challenge us Mandy, challenge us!