In a new twist on the shameless self-promotion phenomenon, Florida entrepreneur Jason Sadler (who appropriately makes a living printing quirky t-shirts) recently pulled a ridiculous stunt by offering to sell his surname to the highest bidder for use as a branding tool.
He did this in order to raise capital so he could continue providing drunk college students everywhere with “Unicorns Rock!” shirts that they’ll wear twice, pack into a drawer and then tear up to use as shoeshine cloths when they grow up and get real jobs.
Well the contest just ended; the winning bid was $45,500, and the wily promoter’s new name will be…Jason Headsets.com (a change he will definitely regret in the morning). The runner-up appears to be JLabAudio, which tells us that headphone makers are desperate for media exposure. We can’t all be Beats by Dre and charge $300 for a set of freaking headphones, can we?
This new URL surname isn’t really what we had in mind; we were thinking of something classy like “Jason Cadillac” or “Jason Burger King”. We also wonder how much the move will ultimately benefit either party–though we will say that we had never heard of headsets.com or IWearYourTShirt.com before today, so we guess it’s all good?
We can’t quite endorse this strategy, but it is a wiser approach to homemade PR than, say, accepting a $15,000 offer to tattoo a political campaign logo on your face (especially when your candidate loses).