Malaysia Airlines Dedicates All Media Channels to Missing Flight

The answer is, essentially, “everything.”

The Malaysian blogger behind “Unspun“ may be the best source for info on MA’s PR efforts at the moment, and he gives the company a general thumbs up on the crisis comms front.

First, a visit to the company’s English-language homepage reveals a link to a “dark site” reserved for such incidents, which amounts to a series of numbered press releases regarding the missing flight.

A quick scroll through the statements shows us that the airline is responding to almost every potential update.

The same holds true for its social media assets.

Here, for example, the company addresses the story in which a woman stated that one of the flight’s pilots once allowed passengers to sit in his plane’s...