Makovsky Study: Reputation Problems Continue to Plague Wall Street

shutterstock_156562427

The latest Wall Street Reputation study from Makovsky Integrated Communications is in, and its results won’t surprise many.

In short, the financial industry still suffers from the effects of the 2008 financial crisis–and 81% of communications executives at Wall Street firms believe that this fact continues to damage businesses’ reputations as well as their bottom lines.

This isn’t just about political populism, either: it affects shareholder perceptions.

The most surprising finding in the study? The average business loss reported by participants was “significantly higher” for the past twelve months than during the preceding year.

According to 64% of the 225 executives and managers interviewed for this Ebiquity survey, the biggest reason for these problems is a negative perception of the financial industry itself.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in