Making a McDonald's Cheeseburger Look Good
Hope Bagozzi, director of marketing for McDonald’s Canada, is starring in a video on the company’s YouTube channel that gives viewers the inside scoop about how they make McD’s food look so tasty in the ads.
The big secret is retouching, though Bagozzi emphasizes that the same ingredients one would find at their local McD’s are used in the making of an ad’s perfect meal.
Gawker notes that the video omits the process of picking the perfect ingredients, which isn’t so sinister.
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