Major Tech Brands Scramble to Maintain Public Trust in Wake of NSA Scandal

PR experts know that trust is the emotional and intellectual equivalent of gold. It takes brands enormous amounts of time, energy and money to build trust with the public.

For technology brands Google, Microsoft, Facebook and Yahoo—brands that customers entrust with their personal information and private thoughts—cultivating and nurturing that tenuous but critical bond with the public is imperative to survival. Make no mistake: these tech brands are worried about the fallout from the recent controversy over the National Security Agency’s rampant surveillance program.

This

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in