In the wake of the recent tragedy at Sandy Hook, quite a few national personalities and organizations like the NRA tried to place blame on the nebulous “media”, which supposedly encourages such horrific acts through its glorification of a “culture of violence” in movies, TV shows and video games.
Now representatives and lobbying groups representing major media companies have vowed to take initiative, creating a “nationwide educational campaign” designed to reassure skeptical parents and fulfill a promise made to VP Joe Biden that they would “be part of the solution to curb gun violence.”
Details of the campaign are scarce at the moment, but it will include TV PSA spots, social media initiatives and a relaunch of the sites TVBoss and FilmRatings. The larger point is to remind parents that ratings systems are there to give them a choice regarding their children’s media exposure and that they can use tools provided by the industry to assert greater control over what their kids watch. Participants include the Motion Picture Association of America, the National Association of Broadcasters, the National Cable & Telecommunications Association, the National Association of Theatre Owners, the American Cable Association (ACA) and member companies.
Will this campaign affect the public debate? Will it make use of related research? We don’t know–but it should be interesting. We’ll follow closely.