Lunch is On Taco Bell Today

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By Jason Chupick Comments

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(Happy taco eaters from the 2007 promotion)

Americans can enjoy a bit of a recession special today, as Taco Bell again has to shell out for their annual Steal a Base, Steal a Taco promotion with Major League Baseball. Walk in to any location between 2 and 6 PM to receive one free Crunchy Seasoned Beef taco today, retail value: .89 cents.

CNBC’s sports blog did some napkin math if you’re curious what the promotion costs the Yum! Brands chain. WSJ’s Numbers Guy Carl Bialik reports chances of Taco Bell not having to pay out on their stunt to be 1 in 1,000.