Lululemon Founder Tells ‘Some Women’ That Yoga Pants Just Don’t Fit Their Bodies

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By Patrick Coffee Comment

Lululemon may be a big success business-wise, but the company can’t seem to avoid shooting itself in the foot on the PR front. First there was the “sheer” disaster, then the brand unintentionally dissed a Texas women’s shelter with a cheeky tagline. Now, in an interview with Bloomberg, company co-founder Chip Wilson made an unfortunately worded statement implying that the reason the pants “don’t work for some women” is that their bodies aren’t quite right. Here’s the weird remix¬†and here’s Good Morning America‘s take:

NPR notes that Wilson “recovered somewhat, saying, ‘No, I think [most women] can [wear our pants], I just think it’s how you use them.'”

Not quite a great save. Can we all agree that the company’s chiefs need some coaching on the whole live TV thing?

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