Lululemon Founder Tells 'Some Women' That Yoga Pants Just Don't Fit Their Bodies

Lululemon may be a big success business-wise, but the company can’t seem to avoid shooting itself in the foot on the PR front. First there was the “sheer” disaster, then the brand unintentionally dissed a Texas women’s shelter with a cheeky tagline. Now, in an interview with Bloomberg, company co-founder Chip Wilson made an unfortunately worded statement implying that the reason the pants “don’t work for some women” is that their bodies aren’t quite right.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in