Lüfkens to Lead Burson-Marsteller’s Digital Team in EMEA

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By Tonya Garcia Comment

Matthias Lüfkens, head of the World Economic Forum‘s digital group since 2004, is joining Burson-Marsteller to lead its digital team in the EMEA region starting February 1, 2012.

Lüfkens will be based in Geneva and will oversee a team that handles digital efforts including comms strategy, online reputation, and mobile marketing across Europe, the Middle East, and Africa.

In addition to his work for the World Economic Forum, Lüfkens has worked with a number of Fortune 500 companies, writes a column for a business magazine, Bilan, and speaks at tech events.