'Lucky Charms' Leprechaun Meets Auto-Tune in New Acid Trip of a Commercial

It’s only 15 seconds long, but the brevity of this Lucky Charms spot only seems to intensify the “Whoa, what the hell just happened?” effect.

The commercial, which mixes footage from both current and vintage ads for the “magically delicious” cereal, is an explosion of colors, shapes and sparkles, all set to the tune of the classic jingle, which has been auto-tuned almost beyond the point of recognition.

The ad aired during big TV shows this week like the season finales of American Idol and The Voice.

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