#LoveAlwaysWins In All Out's Pro-Gay Sochi Olympics PSA

All Out describes itself as a merger of two non-profit organizations created to “…build a world where no person will have to sacrifice family or freedom, safety or dignity, because of who they are or whom they love”. They do it by using social media to change minds and ultimately challenge the law in the 76 countries where it’s currently a crime to be openly LGBT.

So think of it as a gay-centric Upworthy.

Today our sister site AgencySpy featured the two-minute PSA that forms the crux of the org’s latest campaign, and it’s worth a teary watch:

So how will it work?

All Out runs 60 campaigns a year and measures success by following the responses to each message.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in