London Olympics Tourism Push, a Nuclear Error?
With not too much uproar over the depressing lyrics, the London Tourist Board is using the Clash’s punk classic “London Calling” to lure visitors to the 2012 Olympic games. The title track from the 1979 album was influenced by the Three Mile Island nuclear meltdown earlier that year.
What’s more important when brands and organizations attempt to evoke an emotional response with music, melody or lyrics?
“London Calling” actually seems fitting since the struggles covered in the band’s incredible 20-song narrative are with us today.
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