Location-Based Service Users ‘Fit Profile of Early Adopter’

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By Tonya Garcia Comments

Pew Research Center found that use of location-based services like Foursquare remains low, with users fitting “the profile of any early adopter of new technology.” Only one percent of adult Americans use these services on any given day and just six percent of people using social media use these services. Four percent of online adults use these services.

Men are twice as likely as women to use these services. And 10 percent of Hispanics use these services, more than blacks (five percent) and whites (three percent).

“It is possible that Facebook will help bring location into the mainstream,” Kathryn Zickuhr, author of the report told the New York Times, referring to the impact that the new Places service could have.

The story suggests that location-based services could become an important social network in the near future, which is also AdWeek‘s takeaway from the study. Remember to take this week’s PRNewser Poll, which is focused on the PR use of Facebook and Foursquare.