Little Caesars Gets Nostalgic for PR Comeback

During uncertain economic times consumers seek solace in many forms, including comfort food—especially pizza. After a 15-year hiatus, Little Caesars is launching a nationwide PR campaign that offers both. The brand is reviving the popular “Pizza! Pizza!” tagline and the Little Caesar character, who fondly resembles some combination of Super Mario and a big toe. What better personality to bring “fun” back to pizza.

The PR strategy for Little Caesars capitalizes on a brand asset the competition can’t easily replicate: a quirky 1990’s nostalgia.