Listening to Social Media Carefully to Gauge Consumer Sentiment

Companies keep trying to learn more about how their consumers think, and these days, social media monitoring sites are a big part of how they do it, according to a recent Bloomberg story. While the story says online data will still play a large role in intel-gathering, it quotes Emarketer Inc. to highlight the fact that advertisers are set to up their social-media site spending by 24 percent next year.

“Companies need to acknowledge that this social dialogue will occur whether they like it or not, without their ability to control it.

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