Lippin on Leno: “Courageous Thing” To Move Him To Primetime

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By Joe Ciarallo Comment

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The Lippin Group CEO Dick Lippin sounded off to Reuters on Late Night star Jay Leno’s upcoming time slot move. “It is a courageous thing to take an icon on late night and move him into prime time,” he said. “With Jay Leno, you have a higher probability of success than with other people. The question is, what will Leno have to do in order to make it appointment television at 10 p.m.?”

In related news, the Lippin Group itself made a move this week, announcing an alliance with jLINE Group, “an event development and entertainment marketing firm.” The alliance will expand the agency’s services in “event development and production, programming brand integration and product placement.” [image cred]