LinkedIn has chosen Maloney & Fox as its U.S. PR firm, replacing M.Cader PR. The consumer duties will focus on branding and outreach to users, The Holmes Report writes.
The social network has come a long way in recent months. In paperwork submitted for its IPO about a year ago, the company said it had plenty of members, but few visited regularly. Today, membership stands at about 135 million with lots of apps and other features.
“We believe that the ‘Apply with LinkedIn’ feature will be crucial in sustaining this growth in 2012 as well,” says Forbes. “If LinkedIn manages to tie up with more employers to adopt this feature, it may definitely see more candidates registering as members.”
And HubSpot says the site is great for lead generation.
“People join LinkedIn to showcase their career, work expertise, and find content and information to make their professional lives better. So businesses who target other businesses will naturally find a higher concentration of their target market on LinkedIn,” the blog reads.