LeBron to Launch Animated Web Series

LeBron James will star as four different characters in “The LeBrons,” an animated Web series that will launch in the Spring. The series will be available on its own YouTube channel and on the basketball star’s website.

The characters are based on those featured in Nike ads: Kid LeBron, Athlete LeBron, Business LeBron, and Wise LeBron (they’re the four characters in the middle of the image above.)

And, the New York Times adds, the episodes will have positive messages for its audience, like the value of education.

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