LeBron James’ Publicist Speaks

By Joe Ciarallo Comment


PRNewser finally got on the phone today with LeBron James’ publicist, Keith Estabrook of Estabrook Group.

As we mentioned earlier, Estabrook has done a nice job of keeping his name out of the massive media storm around James’ free agency, and his one-hour ESPN special, “The Decision” where James announced that he is headed to the Miami Heat.

So what did Estabrook think of the ESPN special, and surrounding media storm?

“‘The Decision’ telecast raised approximately $2.5 million for the Boys and Girls Club of America and that’s a great thing,” he said.

What about those who said it was “a new level of narcissism?” Estabrook declined to comment on any of that, sticking with his thoughts on the charitable efforts of his client.

Of course, rumor has it Estabrook could be spending a lot of time in Miami in the coming months.