'Lean In' Brings on the Men
A new PSA campaign created in partnership with the NBA.
Facebook’s Sheryl Sandberg intensified the publicity push behind her Lean In initiative today with a New York Times op-ed and a new PSA involving pro basketball players (many of whom are men).
Her message may be welcome within the PR industry following two recent studies which found that the pay gap between men and women is increasing in both the UK and the United States.
Here’s the PSA, which officially launched today:
The NBA and its varied influencers have been sharing their sentiments on social media:
I’m leaning in to help my team on and off the court.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in