Lawrence Appointed B-M Digital Strategy Leader


By Tonya Garcia Comment

Dallas Lawrence has been chosen as Burson-Marsteller’s chief¬†global digital strategist. He was previously MD of digital public affairs, a role he assumed in May 2003 when he joined the firm from Levick Strategic Communications. He was also a member of the comms team during the presidency of George W. Bush, serving as the director of the Office of Community Relations and Public Liaison for the U.S. Defense¬†Department.

In his new role, he will report to CEO Mark Penn.