First on PRNewser: Tech PR agency LaunchSquad has opened a Boston office, the agency said today. The agency tapped Schwartz Communications SVP Mike Farber to lead the new office.
Farber worked alongside LaunchSquad’s founders at Schwartz in the late 1990s. “The time felt right,” said Farber in an interview with PRNewser, when asked why he decided to make the move from an established Boston agency to launch a new office.
“We plan on being aggressive but smart,” he said. “We’re not just going to look to bring any account in the door just to get revenue. We want to make sure the first clients in the door here are very meaningful companies that can prove LaunchSquad brand in Boston.”
In its other office, the agency cited recent client wins including EcoFactor, Epix HD, Eventbrite, Savings.com, ShareThis, Vook, Crisp Wireless, Diapers.com, Radian6, SeatGeek and TowerStream. LaunchSquad already operates offices in New York and San Francisco.