‘Latina’ Launching a Consulting Firm

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By Tonya Garcia Comment

Latina Media Ventures, home to Latinamagazine, is launching a full-service consulting firm focused on the Hispanic market, Latina Insights, in June 2011.

“Latina Insights is designed to target the new ‘girl next door.’  These bicultural and English-dominant consumers are the driving force behind the fastest growing segment of consumers in America today, who boast an impressive $1 trillion in buying power,” said Galina Espinoza, Latina Media Ventures’ co-president and editorial director said in a statement.

The firm will provide trend analysis, research, and education about the Hispanic market.