Latest Deadly Finding Adds to PR Challenges of Mexican Tourism Board

More gruesome news from the drug wars in Mexico: 49 bodies with heads and other body parts missing have been found along a road leading from Monterrey to the U.S. border in Texas. A message reading “100% Zeta” indicates that the deaths are related to the country’s continued deadly drug violence. The Zetas and the Sinaloa Cartel are the two biggest drug cartels in the country.

“Mexico’s drug violence has been a public relations nightmare for President Felipe Calderon.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in