Last Night's Loser: Big Money

From a PR perspective, we’ve already established the winners of last night’s election: no-frills, on-brand messaging and basic math. The loser, in our humble opinion, was big money.

After the Supreme Court’s “Citizens United” decision, quite a few observers began to freak out over the growing power wielded by well-funded Super PACs and advocacy groups.

These fears may well be justified; 2012 was the most expensive election in history, with spending on presidential and congressional campaigns amounting to approximately

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