And now in fancy news: Banana Republic is hosting events around New York City this evening that will feature a complimentary tasting of the Banana Republic branded Clois Du Bois wine. Well pin a rose on your nose Banana Republic.
Those who actually visit a Banana Republic to both shop and drink will be treated to a discount as well. You’ll recall that Banana Republic recently had another high-profile partnership, creating a line inspired by the TV show Mad Men.
The wine is all Clois du Bois, but the bottle design (the sketch at above will be featured on the white wine) is care of Banana Republic creative director Simon Kneen. These “holiday bottles” also have QR codes that will take drinkers to party music, entertaining tips, and other party planning hints. The wine went on sale November 1.
Full disclosure: I worked at BR for two years in college and sometimes drank wine coolers in an empty fitting room during my 15-minute break. How things have changed.