We’re going to guess that Kraft Foods is glad to have retained all 12 of its PR firms in a November 2014 agency consolidation, because it’s been a rough few days for the company’s cheese-related products.
First came the spectacular PR backfire after the Academy of Nutrition and Dietetics (AND) — an organization supposedly geared toward helping families make healthier food choices — proudly slapped its “Kids Eat Right” label on Kraft Singles. Remember, this is a product so far removed from actual cheese that its packaging has to read “pasteurized, prepared cheese product.”
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