Kraft Is On A PR Binge

Have you noticed a lot of Kraft-related stuff lately?

Over the past couple of weeks, Kraft Mac & Cheese has been executing the “Mac & Jinx” program. Two people who tweet the phrase “mac & cheese” get a link to “Mac & Jinx” with the first one to clickthrough getting a free t-shirt.

Yesterday, Stride gum announced that Shaun White, the snowboarding Olympic winner and number two most powerful athlete according to Bloomberg Businessweek, had signed on to be its spokesperson.

And

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