'Knowledge Partners' Join Experts on Health Site
ShareCare.com, created by TV’s Dr. Mehmet Oz and Jeff Arnold, founder of WebMD (in partnership with Harpo Studios, HSW International, Sony Pictures Television, and Discovery Communications) is an interactive site that promises to gather “collective wisdom” to help visitors live better. To that end, they’ve brought in medical experts and national nonprofits like AARP and the American Red Cross and companies, a.k.a. “knowledge partners,” like Unilever and Colgate-Palmolive.
Marketers participating on the site are paying between $1 million and $7 million and will have their logos and names attached to their advice.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in