Shankman Using Klout to Help With Party Guest List

According to the press release for his holiday party, the guests joining Peter Shankman at Hudson Terrace next Wednesday are “movers and shakers of the social media world” who have been selected for their “social media influence and engagement.”

These VIPs have been determined by Klout, the site that scores Web influencers, Shankman says in the release. However, a spokesperson for Shankman told us that it’s not about the Klout  score necessarily, but rather the level of engagement and what these guests are talking about that’s important to the sponsors.

According to the press release, The Venetian and The Palazzo in Las Vegas and Jet Blue (which is flying people in) are among the sponsors of this event.

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