Kindle Fire a ‘Service,’ Not a Tablet

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By Tonya Garcia Comment

Photo: Emile Wamsteker/Bloomberg

When Jeff Bezos announced Amazon’s new Kindle products today he presented them with this message, “What we are doing is offering premium products at non-premium prices… We don’t think of the Kindle Fire as a tablet. We think of it as a service.”

Of course, many of the news stories today have compared the Kindle Fire to the iPad, noting the big differences between the two. One is obviously a couple hundred bucks and the other costs much more. Nevertheless, Reuters focuses on Barnes & Noble, which may take a big hit on the e-reader front.

Bezos made sly references to the iPad, but largely focused on what the Kindle Fire can do — it has apps, games, email capabilities, and more.

What do you think of positioning the Kindle Fire as a service rather than a tablet? The comments section is open.