Kim Kardashian Produced E! PR Reality Show "The Spin Crowd" To Premiere on August 22

News of the Kim Kardashian produced E! network PR reality show "The Spin Crowd," has been percolating for quite some time, but now it's official: the show will premier on August 22nd, the network said today. The show will feature Kardashian's buddies, Simon Huck and Jonathan Cheban of Command PR. The press release gives a tease of what one can expect: In the premiere episode, now that Jonathan and Simon have Command PR up and running, they must make certain that the staff they have hired is up to the lofty goal they have set for themselves ... complete and total domination of the L.A. celebrity publicity scene. Their first objective is to take on a campaign with popular TV host Mario Lopez. When Jonathan decides that plain-Jane Erika does not look the part of a Hollywood publicist, he orders a smart and savvy new look that befits her new station. However, when he demands lip injections for a fuller pout, Jonathan might have crossed the line. Needless to day, we're not so sure this show will portray the PR industry in the best light. Full release after the jump. E! PROVIDES AN INSIDER'S VIEW OF HOLLYWOOD'S STARMAKER MACHINERY WHEN "THE SPIN CROWD" -- FROM EXECUTIVE PRODUCER KIM KARDASHIAN -- PREMIERES SUNDAY, AUGUST 22 AT 10:30PM ET/PT Real-life Office Comedy Abounds When Mismatched PR Partners Jonathan Cheban and Simon Huck Invite Viewers Into Their "Hype-r" World And Seek to Conquer Hollywood ... One Celebrity at a Time Los Angeles, CA, August 3, 2010 - Nobody knows how to make stars shine brighter or fan the flames of celebrity more than a Hollywood publicist, but the job comes with its fair share of drama too. From red carpet meltdowns to nightmare event logistics and behind-the-scenes blow ups, PR guru Jonathan Cheban has seen it all. Now, he's taking his New York-based business bicoastal and aims to conquer the Hollywood celebrity scene, assisted by his affable lieutenant Simon Huck and the group of publicists that make up Command PR. All the excitement, fun and foibles of life on the Red Carpet are played out in this new reality series. "The Spin Crowd," the first offering from executive producer Kim Kardashian, premieres Sunday, August 22 at 10:30pm ET/PT only on E! immediately following the fifth season premiere of "Keeping Up with the Kardashians." In the premiere episode, now that Jonathan and Simon have Command PR up and running, they must make certain that the staff they have hired is up to the lofty goal they have set for themselves ... complete and total domination of the L.A. celebrity publicity scene. Their first objective is to take on a campaign with popular TV host Mario Lopez. When Jonathan decides that plain-Jane Erika does not look the part of a Hollywood publicist, he orders a smart and savvy new look that befits her new station. However, when he demands lip injections for a fuller pout, Jonathan might have crossed the line. Throughout the eight half-hour episodes, E! pulls back the velvet rope to show viewers what it's like inside the manic world of A-List celebrity publicity, including all the excitement, histrionics and laughter generated by the Command PR team. Jonathan and Simon are quite the 21st century odd couple, not only working together, but also becoming roommates. The neat and stylish Simon moves into Jonathan's home and quickly realizes the piles of dirty dishes, stacks of leftover pizza boxes, and midnight wake-up calls to discuss Jonathan's next big idea for a client are more than he bargained for. Viewers can look forward to seeing how star makers Jonathan and Simon work with celebrities to build and spin their reputations to dramatic new heights. During the season, Kim Kardashian asks Jonathan to put on a last minute charity event in Times Square for the Dian Fossey Gorilla Fund International. Kelly Osbourne asks the PR gurus to pull together a charity event that is so compelling, Jonathan decides to waive his fee to make it - and Kelly -- a success. Sultry Carmen Electra proves to be a demanding client who believes only the best PR team can handle the launch of her line of romance products. She hires Simon and Jonathan to make it happen, and expects it to happen BIG. The series will also feature KhloÃ© Kardashian Odom, Sophie Monk, Travis McCoy, Pete Wentz, Stephanie Pratt and many others. Tune in for all the hilarious hoopla and diva worthy drama that goes on behind the closed doors of the hot publicity power house Command PR when "The Spin Crowd" premieres Sunday, August 22 at 10:30pm ET/PT following the season premiere of "Keeping Up with the Kardashians," only on E! "The Spin Crowd" is executive produced by Kim Kardashian along with Jon Murray, Jeff Jenkins, Gil Goldschein for Bunim-Murray Productions. Russell Jay serves as Co- Executive Producer for Bunim-Murray Productions. It originally aired as a half-hour special on E! in February 2010 called "The Spindustry" and has reached more than 7.8 million viewers to date.

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Kim Kardashian Produced E! PR Reality Show "The Spin Crowd" To Premiere on August 22

Joe Ciarallo

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Joe Ciarallo