Kim Jong-Un, Master of Viral Content?

Kim’s PR strategy is actually very similar to that of major blogs: post lots of content on a regular basis and make it as weird and “WTF?” as possible. Most of the very, very few people in North Korea who have Internet access work for Kim’s propaganda department. And while much of the West chuckles at their strange videos and stories about unicorns, this viral content seems to grant a certain legitimacy to an oppressive and genocidal regime.