Kids Gain an Early Edge with Digital Toys
While children are finicky regarding their toy and game preferences, their fascination with everything digital remains constant. Ever since iPads were introduced, parents have had to share their tablets with their offspring or buy them separate devices.
The latest digital toys were on display at Timetoplaymag.com’s spring media showcase event in New York on Tuesday. They feature QR codes, 3-D, augmented reality and gaming, which are similar to those found in grownups’ devices. Digital toys like these could also serve as background props for agency creative brainstorming sessions.
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