Crowdfunding via Kickstarter: A New Kind of PR?
Chances are you’ve heard the name Kickstarter, the fundraising startup that calls itself “the world’s largest funding platform for creative projects.”
The site looks like the leader in crowdsourced funding right now, and we don’t think we’re going too far out on a limb in saying that it has revolutionized the blunt and often ugly art of raising money for artisans and organizers who don’t have much.
The site has helped fund everything from graphic novels to “comeback” albums for troubled
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