Ketchum Provides Tips for Avoiding #BrandFAIL

Today we happened upon an infographic by Gur Tsabar and Jim Lin of Ketchum Digital — and we have to say that it’s more useful than most of the infographics we’ve seen this month.

The post that accompanies this graphic makes a solid point: brand fails on social media are now more common than celebrity relationship scandals, and no one can guarantee that they won’t happen.

But one can minimize the risk by applying a few common sense principles:

Tough to disagree with any of the recommendations made here:

• Don’t open yourself up to obvious abuse
• Be transparent at all times
• Don’t try to jump on a cause that’s not yours to claim
• Shut things down when a trending tragedy captures international attention
• Admit that you’ve messed up when it happens

We would add don’t steal people’s jokes (talking to you, Pizza Hut), don’t be the latest brand to grab onto a trend for dear life (what’s up,...