Ketchum Partners with Zito to Launch Financial Communications Service

By Patrick Coffee Comment


New Jersey’s Zito Partners has partnered with Ketchum to create a “strategic alliance” offering specifically targeted at financial institutions and other organizations looking for help on related communications fronts.

Ketchum Zito Financial will combine Zito’s collective expertise with that of the Ketchum financial communications practice to offer very specific services related to:

  • Board issues (composition, investigations, share prices)
  • Transactions (mergers, IPOs, etc.)
  • Earnings Reports (and related messaging strategies)
  • Research (studies/surveys relevant to investors)
  • Media Relations

Founder Bob Zito brings a history to the role: before starting the firm, he served as EVP of the New York Stock Exchange and a member of its management committee. Previous positions include VP of corporate communications at Sony and CCO at Bristol-Meyers Squibb.

He also happens to be a former Ketchum client–a fact that might, in part, explain the ease with which this partnership developed.