Kentucky Wants You to Visit the 'Hatfields & McCoys'
The second of the Hatfields & McCoys three-part miniseries aired last night on the History Channel, and, once again, ratings were a winner. After getting about 14 million viewers for Monday’s installment (making it the highest-rated non-sports program in the history of basic cable), it snagged another 13.1 million viewers last night.
Telling the story of the legendary feud between the two families, the blockbuster viewership came as a surprise, even to History Channel president Nancy Dubuc, who told the
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in