'Kentucky Kicks Ass': Legitimate Campaign, PR Stunt, or Both?
The new year brought us a fun tale of a unique statewide rebranding campaign: According to PR Daily, the state of Kentucky no longer wants to rely on banjos, bourbon and fried chicken to drive tourist dollars. A group called Kentucky for Kentucky that claims to represent the commonwealth used the new year to unveil a brand-new slogan: “Kentucky Kicks Ass!”
While we got a chuckle out of this campaign, we were also skeptical. Would any state tourism board really approve such a ballsy tagline? Turns out we were right to wonder: While the project supposedly stemmed from an effort to crowdsource funding for a pro-Kentucky Super Bowl ad, state officials do not share the Internet’s enthusiasm for this PR stunt.
And
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in